NeuroScience and Decision Making, Cape Town, South Africa
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NeuroScience and Decision Making, Cape Town, South Africa
NeuroScience and Decision Making, Cape Town, South Africa
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NeuroScience and Decision Making, Cape Town, South Africa
  NeuroMarketing now helps marketers understand
how the brain behaves during decision making.
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  NeuroScience and Decision Making, Cape Town, South Africa  
 

For the first time in the history of advertising, marketers now have access to research studies
that take the guesswork out of creative campaigns. NeuroMarketing - understanding how the brain works and relating this to commercial decision making - is now given serious attention by the world's leading business schools.

One of the first research studies published by Harvard in February 2013 underpins the importance of using people, specifically faces, in marketing. As the emotional area of the brain connects more strongly with faces than with faceless objects, it makes sense then for the marketer to use pictures of people, specifically "eyes and smiles" to create more stickiness in their marketing messages. We have started using this science in our email marketing campaigns. The results are dramatic.


NeuroMarketing backs chocolate brand claims. Knowing how the brain solves problems, and, as shown in the case study below, what gives the brain
pleasure, can back advertising claims with solid

 

scientific proof, giving advertisers a serious competitive advantage.

A chocolate company in the UK used EEG headsets to measure people's brainwaves in a "Measure of Pleasure" test. The pleasure of eating chocolate was measured against other pleasures such as blowing bubbles, stroking puppies and kittens, listening to music, unexpectedly finding money. Six pleasures came out tops. Before you watch the video, which of the above do you think would be the best psychological pleasure?

NeuroScience and Decision Making, Cape Town, South Africa
This video became a Cannes Entry Film

Also read NeuroMarketing for eMail Marketing research influences here

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NeuroScience and Decision Making, Cape Town, South Africa
NeuroScience and Decision Making, Cape Town, South Africa
NeuroScience and Decision Making, Cape Town, South Africa
  eMarketing 2015. white paper please How to get more from your online marketing. 3 strategies. Connect with Kaleidoscope daily social media Digital Marketing blog Twitter Kaleidoscope Advertising & Marketing Linkedin Facebook Digital Marketing blog Twitter Facebook  
 
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