Kaleidoscope's methodology of Response eMail Marketing is based on ongoing research as to how the eye views an onscreen sales message. We now know that emails are not read like printed pages, but in a pattern specific to the medium of the screen. This information determines the content of the design and, most importantly, where we place the pictures and wording so as to fully capitalize on the sales message. It is our opinion that the lack of understanding of this fairly uniform eye pattern, leads directly to the dramatic failure of email marketing campaigns. The good news is that in the western world this pattern is consistent, so we can market your product internationally using the same scientific methodology.

heatmap eye-tracking research

Human eye movements are largely unconscious and vision and understanding are hardwired to the brain. Heatmap eye-tracking allows us to track where the viewer's eyes are going. The redder the area, the higher the density of viewer focus. We can therefore design our emails in such a way so as to create the highest possible conversion rates. view an example of a heatmap study

If you'd like to know more about the scientific methodology of how we create sales for corporates, please