Note Important: a website exists for one reason only…
To Proceed Towards a Sale.
Is your website an effective marketing tool? Rate yourself
How do you score? (5 = is excellent, 4 = good, 3 = average, 2 = weak, 1 = bad. And 0 = hopeless!)
website www.
1. Objective:
Is your website creating sales?
5
4
3
2
1
0
2. Speed:
Is the website fast? (max 20kb per graphic)
5
4
3
2
1
0
Type style easy to read.
5
4
3
2
1
0
3. Image:
Creates a professional image.
5
4
3
2
1
0
4. Message, simple:
"What's in it for me?" Clear immediately on home page?
5
4
3
2
1
0
What you are selling, clearly on the home page.
5
4
3
2
1
0
What we do? Clear and simple definition of product/service.
5
4
3
2
1
0
Differentiation apparent: how are we different?
5
4
3
2
1
0
What value we add to your business/benefits for you?
5
4
3
2
1
0
4. Navigation:
Clear, easy to navigate? (top or left)
5
4
3
2
1
0
Can I immediately see where I want to go? With minimum of clicks?
5
4
3
2
1
0
6. Aesthetics:
Are you using the principles of NeuroMarketing in your design?
5
4
3
2
1
0
Is your design relevant to your prospects? (look and language)
5
4
3
2
1
0
General score. Does your website look good, do you LOVE it!
5
4
3
2
1
0
7. Content management:
Relevant, clear, concise.
5
4
3
2
1
0
Find the info that I want, get in and out quickly.
5
4
3
2
1
0
Well organized, min scrolling, not more than 1 down.
5
4
3
2
1
0
8. Contact page clear with email address
5
4
3
2
1
0
9. Score bonus points: +5 for these
Call to action on every page.
Free info download.
Contact page provides a laundry list of services and downloads.
10. Score minus points for: –5 for these
Overuse of flashing things (they detract from the offering).
Site is done in frames (bad for search engines).
Contact page requires a fill-in response form (why?).
Final score out of 100%
