email marketing, Cape Town, South Africa   kaleidoscope advertising and digital marketing
email marketing, Cape Town, South Africa
email marketing, Cape Town, South Africa
email marketing, Cape Town, South Africa
email marketing, Cape Town, South Africa
  Note Important: a website exists for one reason only…
To Proceed Towards a Sale.

Is your website an effective marketing tool? Rate yourself
How do you score? (5 = is excellent, 4 = good, 3 = average, 2 = weak, 1 = bad. And 0 = hopeless!)
 
     
 
website www.    
     
1. Objective: Is your website creating sales?   5 4
     
2. Speed:    
Is the website fast? (max 20kb per graphic)   5 4
Type style easy to read.   5 4
     
3. Image:    
Creates a professional image.   5 4
     
4. Message, simple:    
"What's in it for me?" Clear immediately on home page?   5 4
What you are selling, clearly on the home page.   5 4
What we do? Clear and simple definition of product/service.   5 4
Differentiation apparent: how are we different?   5 4
What value we add to your business/benefits for you?   5 4
     
4. Navigation:    
Clear, easy to navigate? (top or left)   5 4
Can I immediately see where I want to go? With minimum of clicks?   5 4
     
6. Aesthetics:    
Are you using the principles of NeuroMarketing in your design?   5 4
Is your design relevant to your prospects? (look and language)   5 4
General score. Does your website look good, do you LOVE it!   5 4
     
7. Content management:    
Relevant, clear, concise.   5 4
Find the info that I want, get in and out quickly.   5 4
Well organized, min scrolling, not more than 1 down.   5 4
     
8. Contact page clear with email address   5 4
     
9. Score bonus points: +5 for these    
Call to action on every page.  
Free info download.  
Contact page provides a laundry list of services and downloads.  
     
10. Score minus points for: –5 for these    
Overuse of flashing things (they detract from the offering).  
Site is done in frames (bad for search engines).  
Contact page requires a fill-in response form (why?).  
     
Final score out of 100%    
 
email marketing, Cape Town, South Africa
email marketing, Cape Town, South Africa
email marketing, Cape Town, South Africa
  eMarketing 2015. white paper please How to get more from your online marketing. 3 strategies. Connect with Kaleidoscope daily social media Digital Marketing blog Twitter Kaleidoscope Advertising & Marketing Linkedin Facebook  
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